About Us

My name is Gustav Hohls. For years, I worked face-to-face with over 200,000 Americans — many of them high-achieving, hard-working people just like you.

What I noticed was simple but powerful: almost everyone I spoke to said they’d always dreamed of coming to South Africa. Some wanted the thrill of a hunt. Others wanted to see the wild. But nearly all of them never made the leap.

That stuck with me.

So I started dreaming. What if I could build something real — something worthy of the wildness we all carry inside? Something raw, authentic, and unforgettable.

That’s how Wild Africa Co. was born. Not as a company — but as a mission.

I’m here to create powerful experiences for men who are ready to step out of comfort… and into something that feels alive again. Whether it’s your first time in Africa or your tenth, this is a journey you’ll never forget.